Colombia · South America
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City in Colombia and capital of the Risaralda department
Pereira is the capital city of the Colombian department of Risaralda. It is located in the foothills of the Andes in a coffee-producing area of Colombia officially known as the "Coffee Axis". Pereira, alongside the rest of the Coffee Axis, form part of UNESCO World Heritage Site known as the "Coffee Cultural Landscape of Colombia". It is the most populated city in the Coffee Axis. Pereira is also part of the Central West Metropolitan Area, which has 735.769 residents and is composed of Pereira and the neighboring cities of Dosquebradas and La Virginia. It is considered the most important city in the "Coffee Axis" from a geopolitical and economic standpoint.
Pereira was named after lawyer, land owner and naturist Francisco Pereira Martínez. He was a supporter of independence of the city, located in the same place as Old Cartago. The city of Pereira is known as "the pearl of Otún".
The history of the city goes back to the pre-Columbian era, in which the current city area was inhabited by the Quimbaya and Pijao cultures, widely recognized for their goldsmiths. In this region, Marshal Jorge Robledo founded the city of Cartago (Carthage) on August 9, 1540, but due to the siege of the pijaos or reasons of economic expediency this city was moved in 1691 to the site that currently occupies the north end of the Valley of the Cauca, towards the banks of the La Vieja river. The original site became jungle again and buried the remains of civilization. On the few ruins of the Spanish population, crossed by the route that led from Valle del Cauca to Medellín, through Manizales, a group of 20 Antioqueno families had already built their homes when a handful of Vallecaucanos appeared to find the population of Carthage La Vieja, today Pereira. …
Pereira is located within the Golden Triangle of Colombia, a broad zone informally delimited by tracing this figure over the map of Bogotá, Medellín and Cali. More narrowly defined, Pereira lies in the Central Cordillera (mountain range) of Colombia in the Otún and Cauca river valleys. The municipal area is 702 km2 It shares boundaries with the municipalities of La Virginia, Marsella and Dosquebradas to the north, Santa Rosa de Cabal the northeast, Tolima to the east, Quindío and Valle del Cauca to the south and Balboa and Valle del Cauca to the west. Pereira, like many Colombian cities, has high-elevation areas with difficult access or flat or steep parts. The streets are laid out according to the elevation of the respective zones. The greater part of the municipal territory corresponds to the sheer elevations of the Central Mountain range. …
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In the city center the skyline is dominated by the republican style of low-rise buildings. In the Ciudad Victoria, there are buildings both in the modern and less numerous colonial styles. The reconstruction of the old gallery sector is the largest social and economic renewal project in the city. Since the early 1980s there were calls in Pereira for urban renewal in this deteriorated area. This resulted in the development of what is now Ciudad Victoria, which has varied public spaces, among which is the Plaza de Bolivar. Located opposite the Cathedral of Our Lady of Poverty, it is famous for its Naked Bolivar monument. The area is the main center of commercial and financial activities of the city, as well as a meeting place for its inhabitants. …
Pereira's gastronomy as well as being part of the Coffee Axis, it is also known for paisa culture. Therefore, the main dishes are influenced by the paisa culture and by regions near to it. Main dishes include the Sancocho soup made with chicken and beef, with potato, yuca, corn, sweet plantain and rice. Another main dish is the bandeja paisa, which has beans with rice, fried sweet plantains, avocado, fried eggs, sausages, and meat. Mazamorra is another typical dish that is served as dessert, made of smashed corn with milk, with sweet unprocessed sugar added. In addition, Pereira is also known for its varieties of pineapple, honey, and small biscuits called panderos, which are made of unprocessed sugar cane.
The municipality of Pereira has a diversified economy in its economic structure, with the primary sector accounting for 5.7% of the GDP, the secondary sector 26.2%, and the tertiary sector 68.1%. Pereira's economy grew 3.7% in 2004, due to the flagship program of the national government, greater fluidity in the financial system, contributions from overseas residents who have an important impact on consumption, and improved prices for oil, coal, nickel, and coffee. These developments were reflected in the increase in both the supply and demand for goods and services. Trade is the second-most significant generating employment activity. An important part of the city's trade is already in shopping centers (Alcides Arevalo, Bolivar Plaza, Lake Plaza, Novacentro, Parque Arboleda, Pereira Plaza, Victoria, Unicentro, etc.) where there is a wide variety of products and services. …